Why the dog?

Noon Key is a heterograph—what the Japanese call dajare, a phonetic pun that plays on the name Nunki. It is also a mnemonic that evokes the Eisenhower Decision Matrix, a reminder to focus our greatest energy on the urgent (as in High Noon) and important, or Key.

Nunki has two other meanings to the company’s founder. It is the name of a star, and it is the name of a remarkable dog.

This is one picture of Nunki:

Nunki loved to play tetherball—either with his humans or by himself. My brother, sister and I learned to walk by holding onto Nunki’s thick fur. This dog was better trained than any animal I’ve ever known. What motivated him? Warm homemade cookies, natch.

The Shetland archipelago, which comprises the northeasternmost reach of Scotland, is home to a number of unique animal breeds. They’re known worldwide for their curious yet practical adaptions to the rugged climate and limited resources. The ponies, cattle, pigs, sheep, and dogs of Shetland are all smaller than their mainland counterparts, yet they are stronger and hardier, as well. The Shetland Sheepdog is an instinctual herder, devoted yet tenacious and fierce when the situation calls for action.

That’s exactly how Noon Key Productions operates. We are small but powerful, evolved to thrive through challenge. Our demeanor is calm, curious, and kind until assertive wrangling is what’s called for—always motivated by loyalty to serving you, the client.

This is the other picture of Nunki:


Hope Russell Nunki, author of Release and the forthcoming Decorum, takes her the surname of her nom de plume from the same star. Nunki means “open sea” in Latin, deriving from the Chaldean expression, “the edict of the sea.” If astrology is your thing, Nunki is of the nature of Jupiter and Mercury. It speaks to the writer of the thoughtful and philosophical, conveying truthfulness and optimism. Nunki indicates an authoritative orator on matters of religion, business, politics, and worldly matters.